Nancy Deitemeyer - EVP Operations Mediabase
Nancy Deitemeyer is an original co-founder of Mediabase, and currently serves in the capacity of EVP of Operations for the Mediabase division. In her role, she reports to company President, Philippe Generali.
Nancy and husband, Rich Meyer, founded Mediabase in November 1985. Originally known as Mediascan, the first published newsletter was a five page, 18-hour monitor on one selected station, delivered weekly. Of course, the only way to capture that data was to fly to the selected city each week. With her one-year-old son in tow, Nancy traveled the U.S. flipping cassette tapes every hour. The response to Mediascan was extremely positive, and the business expanded to monitor other formats in each market. This data is still being produced every week on the Mediabase website under “Tuned In.”
The firm evolved into Mediabase in 1987. In its first release, the revolutionary monitored chart data generated for the radio and recording industries was distributed in a magazine format known as Monday Morning Replay. Nancy served as Associate Publisher and a VP overseeing all areas including: Company Strategy, Operations, Music Research, Accounting, and Circulation. In the early 90's, given the increasing popularity of workplace computers, Mediabase evolved from a magazine, to a data disc, and ultimately to web distribution.
In 1994, Mediabase was acquired by Premiere Radio, and in 2009 became a part of RCS/MediaMonitors. Nancy was promoted to EVP of Operations for the Mediabase division in 2010. Today, Nancy continues to lead a team of expert musicologists and is based in Sherman Oaks, CA. Nancy is responsible for all music data integrity of Mediabase, which includes 2,252 stations in 276 markets.
Nancy is originally from Lincoln, Nebraska (of course a Cornhusker fan), and holds a degree in accounting. In her spare time, she loves family get-togethers, concerts, yoga, swimming, and international travel. Nancy has combined her travel passion with running several marathons (half or full) including New York, London, The Great Wall of China, and Antarctica.
Nancy is excited about the company's vision for the future, and looks forward to taking Mediabase into the next decade.